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• I focus on building Thought Leadership over building a firm.

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• No one has written more about Category Creation in the Harvard Business Review than I have.

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• I am selective and particular, choosing clients who are Category Creators, such as Keurig, iRobot, and InBrace.

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• You receive only Senior Partner time and attention.  I personally accept and personally work on 1-2 projects at a time; there is no bait and switch.

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• I build bespoke consumer fact bases.  In order to create a unique POV, I craft, append, and bridge atypical data sets.