Clients and Methods

         My Mission is to         educate and inspire       
   
entrepreneurs, executives, and investors to

CREATE CATEGORIES
the ultimate growth strategy.
pink flag.png

What makes me different?

  • I focus on building Thought Leadership over building a firm.

  • No one has written more about Category Creation in the Harvard Business Review than I have.

  • I am selective and particular, choosing clients who are Category Creators, such as Keurig, iRobot, and InBrace.

  • You receive only Senior Partner time and attention.  I personally accept and personally work on 1-2 projects at a time; there is no bait and switch.

  • I build bespoke consumer fact bases.  In order to create a unique POV, I craft, append, and bridge atypical data sets.

F3515EF1-C667-4652-A59E-DAF650D7E60E.png
F3515EF1-C667-4652-A59E-DAF650D7E60E.png
F3515EF1-C667-4652-A59E-DAF650D7E60E.png
F3515EF1-C667-4652-A59E-DAF650D7E60E.png
Clients

Helping Category Queens Create New Categories

Helping Fortune 500 Market Leaders Grow

What I Do

  • I started my career helping the Fortune 500 solve growth problems.

  • I now help VC/PE-backed, high growth companies create and design new categories.

  • I author books and articles, give speeches, appear on TV, speak on podcasts, and conduct research about Superconsumers and Category Creation.

  • I co-founded Category Pirates, a Top 5 Substack Newsletter.  As one of my co-founders likes to call it, "It's like Harvard Business Review but for Pirates."

  • I am a sponsor of an upcoming SPAC.

  • In total, I have helped companies realize $10 billion in annual, incremental revenue, and even more in market capitalization.

  • My mission is to help the most number of people realize the future by building billion dollar treasure maps.

pink flag.png
pink flag.png
pink flag.png
pink flag.png
pink flag.png
pink flag.png

How I Partner

I help CEOs, Investors, and Entrepreneurs to answer the following questions:

  • How "high" is high for my new category?

  • Who is the most valuable consumer who can see the future?

  • How can I simplify and accelerate my growth?

  • What kind of offer, business model innovation, and M&A can amplify my valuation?

  • How do I tell investors my story to receive the full multiple we are worth?

F3515EF1-C667-4652-A59E-DAF650D7E60E.png
F3515EF1-C667-4652-A59E-DAF650D7E60E.png
F3515EF1-C667-4652-A59E-DAF650D7E60E.png
F3515EF1-C667-4652-A59E-DAF650D7E60E.png

My Methods

pink flag.png
pink flag.png
pink flag.png
pink flag.png
pink flag.png
pink flag.png
  • Category Creation & Design

  • Superconsumer & Super Geo Growth Strategy

  • Size the Prize/TAM Fact-Base

  • Product, Business Model & Flywheel Innovation

  • Investor Narrative & IPO Support

  • Think Like a Pirate