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Clients and Methods

         My Mission is to         educate and inspire       
   
entrepreneurs, executives, and investors to

CREATE CATEGORIES
the ultimate growth strategy.
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What makes me different?

  • I focus on building Thought Leadership over building a firm.

  • No one has written more about Category Creation in the Harvard Business Review than I have.

  • I am selective and particular, choosing clients who are Category Creators, such as Keurig, iRobot, and InBrace.

  • You receive only Senior Partner time and attention.  I personally accept and personally work on 1-2 projects at a time; there is no bait and switch.

  • I build bespoke consumer fact bases.  In order to create a unique POV, I craft, append, and bridge atypical data sets.

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Clients

Helping Category Queens Create New Categories

Helping Fortune 500 Market Leaders Grow

What I Do