Clients and Methods
My Mission is to educate and inspire
entrepreneurs, executives, and investors to
CREATE CATEGORIES
the ultimate growth strategy.
What makes me different?
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I focus on building Thought Leadership over building a firm.
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No one has written more about Category Creation in the Harvard Business Review than I have.
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I am selective and particular, choosing clients who are Category Creators, such as Keurig, iRobot, and InBrace.
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You receive only Senior Partner time and attention. I personally accept and personally work on 1-2 projects at a time; there is no bait and switch.
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I build bespoke consumer fact bases. In order to create a unique POV, I craft, append, and bridge atypical data sets.
Clients
Helping Category Queens Create New Categories
Helping Fortune 500 Market Leaders Grow
What I Do
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I started my career helping the Fortune 500 solve growth problems.
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I now help VC/PE-backed, high growth companies create and design new categories.
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I author books and articles, give speeches, appear on TV, speak on podcasts, and conduct research about Superconsumers and Category Creation.
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I co-founded Category Pirates, a Top 5 Substack Newsletter. As one of my co-founders likes to call it, "It's like Harvard Business Review but for Pirates."
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I am a sponsor of an upcoming SPAC.
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In total, I have helped companies realize $10 billion in annual, incremental revenue, and even more in market capitalization.
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My mission is to help the most number of people realize the future by building billion dollar treasure maps.
How I Partner
I help CEOs, Investors, and Entrepreneurs to answer the following questions:
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How "high" is high for my new category?
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Who is the most valuable consumer who can see the future?
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How can I simplify and accelerate my growth?
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What kind of offer, business model innovation, and M&A can amplify my valuation?
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How do I tell investors my story to receive the full multiple we are worth?
My Methods
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Category Creation & Design
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Superconsumer & Super Geo Growth Strategy
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Size the Prize/TAM Fact-Base
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Product, Business Model & Flywheel Innovation
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Investor Narrative & IPO Support
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Think Like a Pirate
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Subscribe & Read Category Pirates