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The Wharton School at the University of Pennsylvania Listen to Dan Loney discuss Superconsumers with Eddie.
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HBR IdeaCast Podcast
Episode 024  
Lochhead on Marketing


The Difference Between a First Mover and a Category Creator w/ Eddie Yoon
26 Nov 2019
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The Takeaway 
with Melissa Harris-Perry

"Only 10 Percent of Americans Love Cooking"

 What it Means for the Grocery Industry

19 July 2018

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Best Business Minds

Eddie Yoon author of "Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth"
5 Oct 2021
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Superconsumers Audio Book
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Episode 037  
Lochhead on Marketing

How To Be Thoughtfully Aggressive & Radically Generous w/ Eddie Yoon
21 April 2020
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Lochhead Marketing Podcast
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Leading Authority on Category Design and Category Creation.  Come, find treasures with us.
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