"Eddie is my personal Yoda.  Category Pirates is a fantastic source of new ideas, thinking & data on Category Creation for me."


- Clint Carnell

CEO, The Beauty Health Company

"[Eddie] convinced us that every now and then we need to challenge our own paradigms to move the ball down the field...and create more value."

-Keith Levy

Former Anheuser-Busch CMO and President of Mars Wrigley's Global Business Development

"Eddie...has helped company after company break free...and reach its full potential.  Superconsumers shows you how to do it and how to accelerate your growth."


- Keith Levy

Former President, Royal Canin USA,

a division of Mars, Inc.

"Eddie has the courage and creativity to come up with new and different ideas...different if you had hired a conventional consultant."

-Kyle Okimoto

Former Head of Marketing E-Trade

"The experience of working with Eddie and Kyle...renewed my commitment to the business by uncovering the stories of our consumers."

- Miguel Zepeda

Managing Director, Brink's Money at Brink's Inc.

"...[W]hen I started to understand who the superconsumer was, you...helped us turn the corner...about who we are and who we could be...It's been a fun ride, my friend!" 

-Doc Watson

Executive VP, Sales & Marketing

The Beauty Health Company